TITLE OF SESSION
Brand Name HR: Giving Your Function Life and Purpose !!
1. Transitioning from "Soft Skills" to "Relevant Skills" - The first step in establishing the HR Brand is to position ourselves in a new way where we show the business skills we bring to our role and the organization.
2. Developing and Defining Your HR Brand - This will look at how HR is currently viewed by Sr. Management in attendees organizations and then see how/why it should shift to a Branded position.
3. Making Your Brand Come to Life - These are takeaways that attendees will create during the workshop on setting the steps of making their brand move from design to action.
4. Integrating your Brand with the Company Brand - Attendees will learn how they can make the HR/Employment Brand support and promote the overall brand of their organization.
HR has a "brand" which it can develop, utilize and leverage within organizations. This is needed so that HR will function in a business capacity as a partner in helping the Company grow, evolve and succeed. Having a defined brand will also allow for the integration of Human Resources throughout all levels of an organization.
Steve Browne is the Executive Director of Human Resources for LaRosa's, Inc. - a regional Pizzeria restaurant chain in Southwest Ohio with 16 locations and over 1,200 Team Members.
Steve has been an HR professional for 30 years and has worked in the Manufacturing, Consumer Products, and Professional Services industries in various HR roles.
He is currently a member of the Society for Human Resource Management (SHRM) Board of Directors and has been a member of the Membership Advisory Council (MAC) representative for the North Central Region of SHRM and Past Ohio State Council Director. He facilitates a monthly HR Roundtable as well as an HR internet forum called the HR Net which reaches over 8,400 people globally each week.
Steve is an accomplished speaker who has been featured at local, regional and national Conferences, Chambers of Commerce, HR chapters and businesses. He's very active in Social Media and has a nationally recognized HR blog - Everyday People. (http://sbrownehr.com)